MFA Student project
For a rebrand project, I chose to create a new identity for the Museum of Science in Boston. The Museum of Science is one of world’s largest centers for dynamic, interactive science and technology exhibits and programming and is Boston’s most attended cultural institution.
For this rebrand, I wanted to breathe fresh life into a stale and dated identity in order to reflect the institution’s extensive breadth of programming and to attract younger audiences through an approachable, playful, and iconic mark.
The new mark, read ‘Sci’ is an abbreviation for ‘Science’ or ‘Scifi.’ The Saturn icon in the exclamation point is active and interchangeable, translating for usage in programs, swag, and advertising.
The color palette is inspired by one of the museum’s center attractions, ‘Lighting’, a live presentation on electricity. Any combination of the four colors can be paired together for a flexible identity. The existing red, blue, and green wings of the museum can be transitioned to this new palette.