TreePeople is Southern California's largest homegrown environmental movement. TreePeople unites with communities to grow a greener, shadier, and more water-secure city in homes, neighborhoods, schools, and the local mountains.
Back in 2020, I joined TreePeople’s Marketing & Communication’s team as the organization’s first in-house graphic designer. I was first tasked with implementing design standards, principles, and procedures across the organization. I worked cross-departmentally to audit all print, digital, and environmental design to holistically refresh, update, and bring new energy and perspective to all materials.
Over the course of four years, I was promoted to senior graphic designer and creative manager to further champion and elevate TreePeople’s branding. I oversaw the development of all of our creative assets across the 140-person strong organization while managing a junior designer and leading creative direction for myriad projects and marketing campaigns.